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Title: Make America Meme Again

Make America Meme Again

The Rhetoric of the Alt-Right

Textbook XIV, 258 Pages

Summary

Every bit demonstrated by the 2016 presidential election, memes take become the suasory tactic par excellence for the promotional and recruitment efforts of the Alt-correct. Memes are not simply humorous shorthands or pithy assertions, merely play a significant part in the machinations of politics and how the public comes to empathize and reply to their authorities and compatriots. Using the tools of rhetorical criticism, the authors item how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Brand America Meme Once again reveals the rhetorical principles used to design Alt-correct memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims. In detail, this book argues that Alt-correct memes impact the culture of digital boards and broader public culture past stultifying discourse, thereby shaping how publics congeal. The authors demonstrate that memes are a mechanism that proliferate white nationalism and exclusionary politics past spreading algorithmically through network cultures in means that are oftentimes difficult to discern. Alt-correct memes thus present a meaning threat to autonomous praxis, one that tin can begin to be combatted through a rigorous rhetorical analysis of their power and influence. Make America Meme Over again illuminates the function of networked persuasion for scholars and practitioners of rhetoric, media, and communication; political theorists; digital humanists; and anyone who has e'er seen, crafted, or proliferated a meme.

Excerpt

Table Of Contents

  • Comprehend
  • Title
  • Copyright
  • About the authors
  • About the book
  • This eBook can be cited
  • Contents
  • Figures
  • Acknowledgments
  • Introduction: Alt-Correct Memes and Networks of Public Discourse
  • Chapter 1: The Origins of Alt-Correct Memes and Their Proliferation
  • Chapter 2: Pepe the Frog and Iconic Assemblages
  • Chapter 3: Lulz: White Nationalism for the Digital Age
  • Affiliate 4: How the Alt-Right Moves: Memes as Tactical Circulation
  • Affiliate 5: Silencing the Opposition: Memes every bit Warfare
  • Decision: The Coming Meme Battles
  • Alphabetize
  • Series index

Heather Suzanne Woods
and Leslie A. Hahner

Make America Meme Again

The Rhetoric of the Alt-Right

image

PETER LANG

New York • Bern • Berlin

Brussels • Vienna • Oxford • Warsaw

About the authors

Heather Suzanne Woods is Assistant Professor of Rhetoric and Technology at Kansas Land Academy. Her inquiry centers on rhetorics of futurity and innovation. She is published in Critical Studies in Media Communication, Feminist Media Studies, Nowadays Tense, and Teaching Media Quarterly.

Leslie A. Hahner is Associate Professor of Communication at Baylor Academy. Her work explores how the visual shapes public civilization. She is the writer of To Become an American. Her work appears in the Quarterly Periodical of Oral communication, Advice and Critical/Cultural Studies, and other outlets.

About the book

As demonstrated by the 2016 presidential election, memes have become the suasory tactic par excellence for the promotional and recruitment efforts of the Alt-right. Memes are not simply humorous shorthands or pithy assertions, but play a pregnant role in the machinations of politics and how the public comes to understand and reply to their authorities and compatriots. Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to pattern Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims. In particular, this book argues that Alt-right memes impact the civilisation of digital boards and broader public culture by stultifying discourse, thereby shaping how publics congeal. The authors demonstrate that memes are a mechanism that proliferate white nationalism and exclusionary politics past spreading algorithmically through network cultures in ways that are frequently hard to discern. Alt-right memes thus nowadays a significant threat to autonomous praxis, one that tin can begin to be combatted through a rigorous rhetorical analysis of their power and influence. Make America Meme Over again illuminates the function of networked persuasion for scholars and practitioners of rhetoric, media, and communication; political theorists; digital humanists; and anyone who has always seen, crafted, or proliferated a meme.

This eBook can be cited

This edition of the eBook tin can exist cited. To enable this we have marked the get-go and end of a page. In cases where a give-and-take straddles a page break, the marker is placed inside the word at exactly the same position every bit in the physical volume. This means that occasionally a word might be bifurcated by this marker.

Acknowledgments

This project began over a serial of frenetic text messages, each attempting to brand sense of the new landscape of digital propaganda. Both of us were trying to understand how our mediated friends and family unit members could fall then easily for patently dubious persuasive tactics. As more data unfolded, we found that nosotros, too, had been courted by such communiqués—this time past (at least) targeted messages from Russia'south Net Research Agency. We also discovered that we were compelled to name and clarify what was happening—we could not sit idly by and non use our skills to help citizens grapple with ongoing information wars. Our individual areas of expertise, historical uses of propaganda, visual rhetoric, digital ecosystems, and algorithmic distension, enabled us a certain level of know-how, merely also provided u.s. enough background data to underscore how much more we, and the general public, needed to learn about the new landscape of psychological operations. We have learned much over the grade of this project. At that place is still much to discover and nosotros hope that this project is a beginning, one that invests in areas of enquiry that require ongoing and robust analysis.

We have quite a few folks to thank for helping usa consummate this project. First, nosotros would similar to thank Kathryn Harrison, who saw potential in this project and kept united states of america invested in the work and the vision of Peter Lang and the←xi | xii→ Frontiers in Political Advice series. We are likewise deeply indebted to Mitchell S. McKinney and Mary E. Stuckey. Both of these editors devoted themselves to bettering this projection and understood our goals and insights—sometimes ameliorate than nosotros did. This project is stronger from their astute guidance and energetic support.

Colleagues at both of our dwelling house institutions take enabled the success of this book. At Baylor, Scott Varda was a precise editor who dropped everything to help us when we needed it. He is a champion of adept scholarship and we could not have finished this project without him. Fielding Montgomery and Alden Conner contributed significant time and effort to helping the states finish this project. David Schlueter facilitated our efforts by finding the states resources and fourth dimension to do the piece of work. Martin J. Medhurst, as always, offered his wisdom and insights whenever nosotros needed it. The Higher of Arts and Sciences likewise supplied Leslie Hahner with leave fourth dimension to appoint this book. Theresa Varney Kennedy, Kara Poe Alexander, and Beth Allison Barr bettered early work for this project through their wonderful communication. The women'southward writing group started by Lisa Shaver buoyed this endeavor when it could accept rested in the doldrums of Leslie Hahner'south acquaintance professorship. At Kansas Land University, the intellectual customs comprised of Soumia Bardhan, Soo-Hye Han, Tim Shaffer, Travis Smith, William James Taylor (JT), Darren Epping, and Craig Chocolate-brown inspired deep thinking about advice's democratic possibilities. Alex McVey critiqued early (and as well late) drafts of several chapters, and challenged us to advisedly imagine a futurity, mediated politics. Greg Paul and Melissa Winkel supported the project logistically, often in pivotal, behind-the-scenes ways. Jakki Mattson provided critical research for chapters ane and 4, while too serving as a sounding board for ideas. Colene Lind and Sarah Riforgiate gave really skilful advice. Natalie Pennington was a thoughtful interlocutor and advocate. Joe Koehle shared dank memes (and how to find them). At the University of North Carolina, Chapel Loma, Kumi Silva provided excellent communication (as always).

Nosotros are also thankful to scholars across our field who helped us through productive conversations and advice. Nosotros are specially grateful to Heather Ashley Hayes, Casey Ryan Kelly, Ryan Milner, Damien Pfister, Jonathan Carter, Rachel Winter, Emily Winderman, Atilla Hallsby, and Dustin Greenwalt. Besides, Jennifer Coates Millard was an astute and rigorous copyeditor for early work in this project. We are too grateful for the legal services and advice of John Cook, who is brilliant and helpful, as per usual.←xii | xiii→

This project is inspired by our students. Information technology could not be without the scholarly fruit harvested from the relationships between teachers and students. In item, students from Heather Woods' Contemporary Rhetorical Theory graduate class and undergraduate classes in Rhetoric in Western Idea and The Rhetoric of Social Movements studied memes alongside u.s.a., participating in the struggles and delights of rhetorically engaging an emerging genre of political discourse. Calvin Horne and Jeremy Williams shared with us several of the memes referenced in this volume. Students in Leslie Hahner's Theories and Methods of Visual Communication supplied astute observations most digital propaganda. We have also learned from i some other as teacher and educatee, each occupying both roles in diverse ways throughout our tenures. We continue to learn from our students and endeavor to give them our very best insights on pressing matters. This work has helped us reach toward that finish and reminded us to continually wrestle with the ever-irresolute conditions of late commercialism. Ultimately, then, we dedicate this project to those who would fight for radical changes in the worlds in which nosotros live, to the people's victory over hegemonic interests. Nosotros are far from that future, but we can utilise our rhetorical skills to invent new pathways toward it.←xiii | xiv→ ←xiv | 1→

Introduction

Alt-Right Memes and Networks of Public Discourse

Heading into the 2018 midterms, a number of heavy-hitting financiers began to invest in the persuasive power of viral media. The New York Times reported that a wealth of enterprising liberals were raising money to fight for voters via those modes of communication at the forefront of political campaigns—spreadable content.one New organizations such as Stand up Up America joined forces with older social media groups such as The Other 98 % and Civic Ventures to generate social media dispatches that might eternalize democratic candidates and issues. Reid Hoffman, one of the creators of LinkedIn, and Mark Pincus, of Zynga, founded Win the Future, a group aiming to turn "user-generated" messages into Washington, D.C. billboards.two Social media users formed Facebook groups, Twitter hashtags, and Tumblr feeds to sway constituents. Companies hired meme designers to fashion aspiring viral messages.3 Such efforts demonstrate how the boxing for public stance and political candidacies is focused on harnessing the opportunities of social media. Such investments follow the 2016 election in which conservative, often vicious, memetic imagery played a significant role in the outcomes. Indeed, the vast bulk of viral social media letters toward the end of the election were either pro-Trump or anti-Clinton.four Post-election, bolstering the accomplish of digital content entrenches the battle to win the hearts and clicks of voters.←1 | two→

Details

Pages
XIV, 258
ISBN (PDF)
9781433159756
ISBN (ePUB)
9781433159763
ISBN (MOBI)
9781433159770
ISBN (Softcover)
9781433182051
ISBN (Hardcover)
9781433159749
DOI
10.3726/b14436
Language
English
Publication date
2019 (February)
Published
New York, Bern, Berlin, Bruxelles, Vienna, Oxford, Wien, 2019. XIV, 258 pp., 9 b/w ill.

Biographical notes

Heather Suzanne Woods (Author) Leslie A. Hahner (Writer)

Heather Suzanne Woods is Assistant Professor of Rhetoric and Technology at Kansas Country Academy. Her research centers on rhetorics of futurity and innovation. She is published in Critical Studies in Media Communication, Feminist Media Studies, Present Tense, and Teaching Media Quarterly. Leslie A. Hahner is Associate Professor of Communication at Baylor University. Her work explores how the visual shapes public culture. She is the writer of To Go an American. Her work appears in the Quarterly Journal of Speech communication, Communication and Critical/Cultural Studies, and other outlets.

ninobuty1942.blogspot.com

Source: https://www.peterlang.com/document/1110908

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